Saturday, April 23, 2022

The Essentials of Digital Marketing: An Overview of Six Key Channels

The Essentials of Digital Marketing

When it comes to eCommerce success, getting your online business up and running is only half the battle. In order to generate revenue, merchants must market their websites.

It's here that internet marketing comes in handy. When done correctly, digital marketing may increase awareness of your brand and products, foster customer loyalty, and drive traffic to your online store, where they can make a purchase and come back for more in the future.

Strategic use of digital marketing for e-commerce firms may be incredibly beneficial. Rather than sifting through all of the options at once, focus on one or two at a time.

Think about your company's long-term objectives, short-term financial constraints, and who you want to reach out to. Using digital marketing to advertise your internet business is a good idea.

What exactly is digital marketing?

Digital marketing is the process of promoting a brand, product, and/or service on the internet through the use of paid and organic advertising efforts on various websites and online platforms. Online promotion for your eCommerce websites is also part of digital marketing.

Advanced websites don't necessarily put out the word directly, but they do empower their customers to speak on their behalf. Customers who write nice reviews about your product or mention your company on social media are instances of digital marketing, too.

Marketing efforts are used by more than three-quarters of organisations. Digital marketing may be used to achieve a wide range of company objectives, including brand exposure, sales, engagement, lead generation, and revenue.

Developing a Plan for Digital Marketing

With a well-rounded digital marketing approach, you'll want to include a variety of platforms.

For the most part, brands employ a variety of methods, including but not limited to social media platforms like Facebook, Instagram, email, and SEO. Your target demographic, your budget, and your business goals all play a role in which channels work best for your brand.

To help you get started, we'll take a look at some of the most popular and effective digital marketing methods.


Social Media Marketing (SMM)

A company's products and services can be promoted via social media and social networks, which is known as "social media marketing." For businesses, the use of social media marketing allows them to connect with their existing consumer base as well as attract new ones while promoting their desired culture or tone of voice. To measure the success of social media marketing campaigns, there are specialised data analytics tools that can be used.


How does Social Media Marketing (SMM) Function?

The way we communicate with one another has been profoundly altered as a result of the widespread use of social media. Businesses started paying attention to the rise of social media platforms like Facebook, Twitter, and Instagram. 

Using social media marketing, they began to promote their causes on these platforms. The reason for this is that these websites have the power to alter consumer habits.

Many different approaches and strategies can be used by marketers to promote content on social media websites. As a result of this knowledge, marketers are able to adapt their messaging to what is most likely to connect with their customers.


Email Marketing 

Using email to promote your company's products or services is an effective marketing medium. In addition to digital marketing, it is a form of direct marketing.

Incorporating it into your email marketing initiatives can assist clients in becoming aware of new products or special offers. Followings, brand awareness, personal growth, and customer engagement can all be enhanced through the use of various sorts of marketing emails.

In addition, email is a great way to reach people of all ages. Email is preferred by more people between the ages of 12 and 17 than Snapchat or Facebook, according to a new study.

Promo and non-salesy content can be sent via email in a variety of ways, such as newsletters that provide information on how to utilise your products and special discounts only available to subscribers.

Advertising and Optimisation for Search Engines 

In order to improve your website's accessibility and discoverability in online search results, techniques such as search engine marketing (SEM) and search engine optimization (SEO) are employed. Non-paid, or organic, efforts are referred to as SEO whereas paid approaches are referred to as SEM.

According to one projection, search engine result pages will generate 35% of all visitors and 33% of all revenue for internet marketers by 2019. (SERPs). Many search engines exist, but Google is by far the most popular, and thus the primary search engine for most businesses.

When it comes to SEM, you can use the Google Ads dashboard to conduct pay-per-click (PPC) display ads that target specific keywords for searches in the geographies you choose. Even though your goals and keyword competition may affect your budget, there is always a choice for every budget.

Marketing with Content 

It is the practice of creating and/or curating information for the purpose of promoting a business. A blog is a common vehicle for various types of content marketing. 

In fact, more than half of marketers use blogs as part of their digital marketing strategy. ' As a marketing tool, content may help you form relationships with new and existing customers, increase your brand's visibility, and build authority in your chosen niche.


Marketing Automation 

With automated email sequences, most businesses see marketing automation as a perfect tool for nurturing leads in the middle of the sales funnel. Even while email marketing is an excellent way to employ marketing automation, this method can lead to a disconnected customer care experience for clients and prospects as they travel from marketing to sales and from sales to customer service.

Customers are pushed through a fictitious sales process that includes irrelevant touchpoints and content. When firms don't tailor their products or services to the specific needs of their customers, they simply repeat the same strategy.

Marketing automation should be used throughout the customer lifecycle, but not just at the beginning. It's possible to cultivate strong, long-term client relationships when marketing automation is intelligently incorporated.



Marketing to consumers who have already had some type of experience with your brand is known as remarketing or behavioural retargeting. Informed and focused retargeted marketing campaigns can be built up depending on the previous behaviour of your audience.

As an example, consider the following: Maybe you started a line of mugs featuring the work of local artists for your home goods store. You worked with a different artist on a new mug design a few months after the first set of mugs was released. Retargeting those who bought your first artist-designed mug is an easy way to re-engage with them.

Utilise MediaOne As A Springboard For Your Digital Marketing Efforts

Our consultants and digital professionals are the best in the business at MediaOne. Having worked with over 2000 small and large businesses and multinational corporations during our ten years in the sector, we have the tenacity, perseverance, and creativity necessary to implement successful strategies and surpass the competition.