Online Video Marketing Trends & Strategies in 2025

 

When it is time for lights, camera, and action, are you still in front of your system, drafting blog posts to increase click-through rates? Then, I must say that you are not doing things right. As, this is the era of videos, and once you know how powerful videos are, you can quickly grab customers' attention.

 

The proof for the above is a statistic from Cisco's annual report that shows that 82% of customer traffic comes from videos, and over 95% of users retain more after watching a video than reading a post, says Wyzowl.

 

So now do you agree with me? If so, travel with me through this blog, where I will say some more interesting facts about video marketing and online video marketing platforms.

 

Video Marketing - Definition & Its Importance

 

In simple words, video marketing is a type of marketing strategy that uses videos to promote a brand, a service, or a product. This allows businesses to easily engage with their target audiences, convey messages, and ultimately drive sales.

 

And your users upon watching your videos may sign up for a newsletter, make a purchase, or visit you back.

 

Why is it becoming a trend?

 

Here are a few reasons that explain why video marketing is growing to be an excellent trend:

 

1. Can capture the user's attention immediately.

2. Improves search engine visibility and increases web traffic.

3. Can easily connect with audiences as videos offer compelling narratives.

4. Videos can be converted to any format and hence can be adapted on any platform.

5. Most online video marketing platforms offer analytical tools to track the performance of videos.

Different kinds of Video Advertising

Just as creating a strategy for improving business is essential, the right choice of video type is also crucial for effective video marketing. Let’s see some of the currently available types to boost your business.

Brand videos

This type of strategy allows customers to understand a company's bigger picture and what it wants to achieve, such as its mission, vision, and long-term goals. It also provides an efficient way for companies to convey their unique product features, services, and standouts.

 

Another fascinating feature of brand videos is that they enable companies to be easily noticed by more clients, which in turn makes their staff feel more dedicated to their work.

 

Educational or tutorial videos

If you want to describe the workings of your product or services, then this type of video would be the best choice for you. With not much trouble, it gives your customers the necessary info they need and teaches them something they are unaware of.

Explainer videos

Capturing your customer’s attention becomes so much easier with this type of video marketing where you explain to them how your products or services can solve their problems effortlessly. Typically, this is done by telling a tale about fictional customers purchasing your products and how it helps to solve their issues.

Testimonial videos

If you are keen on expanding your reach to new buyers, then testimonial videos would work for you. Simply by providing incentives to your happy clients and getting their testimonials, you can draw in more potential clients by posting them to your social accounts. Such a means of demonstrating audience support not only brings potential buyers but is also an effective tactic for growing your business.

Interview with experts

By speaking with professionals and sharing their opinions to your potential customers, you can easily demonstrate your reliability. This not only gives reason for your audience to believe in your brand but also proves your credibility, ultimately leading them to make a purchase and boost your sales too via videos.

Demonstration videos

Customers are generally eager to know more about the operating process of your products or services. So, you could make use of this type of video where you can show how your products or services work through actual testing.

Best Video Marketing Platforms 

Now that we have seen the different types of videos, your next big step would be to find out the right platform for sharing and optimizing your content. And below, we have curated the top video marketing providers of 2025 to help you choose the right one.

 

1. GUDSHO 

GUDSHO is one of the best platforms for video marketing that helps businesses and marketers to create stunning videos and webinars with niche editing options, host them on different social media channels without downtime, and optimize video content through detailed analytics.

 

Besides these, the platform is backed by a customisable video player, an instant video embedding option to share content across the internet, and fine-tuned visuals, to give a flawless hosting experience, no matter your business size.

 

So, whether you are a newbie to marketing or an established enterprise, Gudsho has got everything from creating to promoting your marketing videos and enabling real-time connections with ease.

2. Wave.video 

The next one up on our list is Wave.video that goes by the caption of converting ideas to engagement in minutes. And with such an intuitive video creation platform in hand, you can engage and create posts like a pro.

 

With this video marketing tool, you will have options to edit and create visually stunning videos, short clips, or product demos that users would simply love.

 

And while we speak of their exquisites, they have a vast library of footage, templates, and more that can elevate your marketing game.

 

3. Wistia

Wistia is one such online video marketing platform for brands and businesses that helps them create videos, take complete control of their content, and boost audience engagement greatly.

 

And their best part is that it has some advanced collaboration features and analytical tools, and gives the ability to customize themes and layouts. Trust me, just not these, the tool is also ideal for businesses who want to track the performance of videos and learn where they went wrong and how to improve.

Time To Adopt Video Marketing

So as we come to the end of the post, we can conclude by saying that the future is video-powered and with its ability to capture attention and inspire many users, businesses can drive sales by adopting a video marketing strategy.

 

And if you agree with me and are ready to hit the record button, do make sure that you have also chosen the right online video marketing tool as only the best platform can help you deliver best results.