Wednesday, July 14, 2021

The Simplest Ways To Improve Your SEO

The Simplest Ways To Improve Your SEO

SEO is getting harder and harder by the day. There are more and more new websites every day, hence, more competition. But the truth is that there are some simple tricks that can help you improve your SEO. In this post, I’d explain 4 simple methods of improving your SEO without stress.

Well, before going further, it’s good to introduce myself. My name is Stephen Oyelabi. I am an online Entrepreneur and especially fond of SEO. It is also important to mention that I am a Football fan and the founder of Soofootball - An informative and educative Football blog. Without wasting time, let’s get to the real deal - how to improve your SEO in 4 Simple Steps.

Internal Linking

Of course, internal linking is not new to you. Internal linking is one of the simplest ways to improve your SEO.

First, you should understand how internal linking works. Internal linking passes page rank or value to all (linked) pages on your website.

Understand that all pages do not have the same value or power. So, passing “power” or value to pages via internal linking is a way of making pages on your website stronger. Moreover, it improves your website structure and some sort of balance.

So, how do you go about internal linking? It is a common practice to use keyword anchor texts in relevant statements in your article. This method looks very natural and subtle so readers may not even know it is an internal link. This technique works best for websites with lots of content.

However, there are more direct internal linking methods. Directly making reference to any (related) content on your website is also a fine approach. You could tag them “Further Reading”, “Read Also”, “Related Article”, etc.

You could add as many as possible depending on the volume of the content in which you are adding the internal link.

Link Articles Immediately After Publishing

This method is more like a subset of Internal linking but it’s just a slightly different approach.

Many times, webmasters publish articles then forget them. On, they move to the next drafts or pending articles. The problem with that is: when a post is not linked to another page immediately, it’s like “orphaned” content - Like a “less privileged” or “disabled” content that search engines do not consider valuable.

Search engines think this way: If no page on your website points to a particular page (or article), why should I take such a Page seriously?

The bottom line is this: Link posts immediately after you published them. This makes it easier and faster for Search engines to value such a page.

Fix All Search Console Errors

Google has provided all webmasters with a powerful tool that helps us monitor the performance of our websites on the Search Engine.

Make the best use of the Google Search Console because it is so valuable yet it comes at no cost whatsoever.

The Google Search Console informs you immediately an error or warning is detected. In your best interest, it is best to fix these errors as soon as you can.

The Google Search Console also provides how to fix these errors. But if you don't understand their proffered solution, it is best to search your error or warnings on the search engine. There are tons of articles that could help you fix any Search Console error or warning.

Embed Relevant & Engaging Videos

Videos are so powerful and engaging. Youtube in itself is one of the biggest Search Engines in the world. Why? People love consuming video content. Many others see video content as an easier solution to a problem than blog posts.

Why Is It Important To Embed Videos in Blog Posts? How Does It Help SEO?

Well, embedding videos in blog posts engage readers. They spend more time on your page and therefore can improve your reader retention and bounce rate.

What if you do not have a Video of your own? It’s simple. Get any relevant video on Youtube, embed it, and give credit to the source. Make sure the video is relevant to the post.

In case you have your own video, never upload them directly on your website. Always publish videos on Youtube (or any other video platforms) then embed them in blog posts.

Uploading videos directly on your website will slow down your server, and hurt your page experience. Of course, you know Page experience is a Core Web vital.

Final Thought

The best things in life they say are free. Take advantage of these dead-simple ways to improve your SEO. Best of all? They don’t cost you anything.

Failing to do these simple things could be similar to holding yourself back from ranking on the Search Engines. Of course, there are many other factors that would help you improve your SEO. Many are more difficult and others could be expensive.