Marketing is a basic term when it comes to increasing profitability and brand awareness. However, it is further divided into various categories. For instance, traditional marketing, digital marketing, in-bound marketing, and so on.
All marketing methods are reliable and
authentic, but it depends, what you prefer the most? In the times of
technology, digital marketing has changed the face of the business world &
marketing strategists are utilizing it more often.
Email marketing is one of the significant
kinds of digital marketing, and you can target a maximum number of customers
via it. In fact, it is timely and cost-effective. Entrepreneurs who just
started their business need to learn the importance of email marketing so that
they can use it in an effective manner.
Scroll down to know why it is pivotal to use
email marketing to expand your business.
Get In Touch With Customers
It’s very crucial to be on the contact list of
your customers or stay in touch with your users. It let you know about their
likes and dislikes, what they prefer and whatnot? You can gather all the
answers from them and analyze them to upgrade your product or service and boost
the sale.
Moreover, it increases your credibility.
Whenever they are in a rush to shop something maybe the same product or service
you provide, they won’t go for the second option because you are available for
them right there.
Make your consumers your priority and reach
the maximum level of growth and success.
Attract Customers
Emails keep the customers updated with the
latest news and offers, and it literally makes them feel special. You can use
catchy phrases to grasp customers’ attention. For example, you can use “hey! How
are you doing today? Or “we are just thinking about you”. Phrases like these
make someone’s day, and they will convince their-selves to open and read your
email. You can make it more appealing by delivering deals and offers as other
brands do. For instance, Catch provides Catch coupon code to aware customers
about the latest discount deals & consumers find it more reliable and
authentic. You can also use this tactic for perfect email marketing.
Easy To Gauge The Record
In email marketing, it’s easy to track the
record of whether the customers receive it or not. In case if they receive,
whether they open it or not. Most email marketing tools enable the marketer to
scrutinize delivery rates, click through rates, unsubscribing rates and more.
That’s how you can check what people think about your email campaign & if
you have to make it more perfect, or no correction is needed.
Email marketing is essential as it makes the
image of your brand a promising brand that apprises its consumers gradually.
Cost Effective
Yes, one of the main reasons to recommend
email marketing is, it is cheap and cost effective. You can send 1000+ emails
to your consumers without any hassle as many companies provide cheap plans for
growing businesses.
In fact, some agencies provide a free monthly
trial, and you can send thousands of emails to your customers for free. Plus,
they also provide subscription services to high-volume senders. No doubt, other
strategies work wonders, but this one is affordable and valuable.
Expand Brand Awareness
Email marketing plays a key role in brand
awareness. Marketers mostly utilize social media to increase brand awareness,
but email marketing can do it in a more effective way. One thing to remember is
that the purpose of email marketing is to create a reputable image of the
brand, so don’t keep sending the email. The reason is, consumers feel the
bombardment of emails, and it makes them annoyed. So, send an email timely to
make them feel that you care about their time and interest.
On the other hand, create an email like an
art. Be precise and courteous. Don’t let them feel that you are just marketing,
but you have a clear knowledge of their interest.
Commonly Used By Consumers
Now a lot of you may ask that in the era of
social apps, why someone would go for email marketing. The reason is, a lot of
people use emails. According to research, around 4 billion people were using
email in 2020, which is about half of the world’s population and in 2021, it
reached up to 4.1 billion.
People prefer emails as it seems more
professional and authentic to them. From official details to shopping offers,
all can be done via it.
Around 90% of Americans use email older than
age 15. That means email marketing has a scope that covers the marketing
purposes very nicely.
Some Fact & Figures
Before going further, we are sharing this with
you so you can have a picture perfect idea that why you are doing email
marketing and how many people are using this. Whereas, the fact and figures can
make an impact on your email marketing strategy. So, here you go.
In the past 2 years, about 293.6 billion
emails were sent & received every single day, which is a jaw-dropping
amount of daily emails. Apart from that, on the spending of $1 on email
marketing, you are supposed to generate an average return of $42. So, as per
the quoted facts, there are hundreds of email marketing benefits one can avail.
According to research published in 2017, the
average ratio of opening a welcome email is 82%, and it is increasing progressively.
These facts and figures are clear enough to make you realize that how important
email marketing is.
Wrap up
Besides quoted above, there are a lot of advantages businesses can enjoy when properly running an email campaign. For brand awareness to coupons and offers and to get engaged with your customers, it can make a huge difference in business growth and trustworthiness.