The constant rise of cryptocurrencies in the fintech market supports the increase of many projects based on it. Fundraising platforms are used to facilitate these startup crypto projects with funds required for their development. These platforms help and support the entrepreneurs and business owners in their projects development and promotion of their projects as well.
One such fundraising method is the Initial Coin Offering, and one can also launch their ICO with the help of the ICO development company. In this blog, we will get insights into launching the ICO.
Initial Coin Offering - What is it?
The Initial Coin Offering (ICO) is a crowdfunding method that facilitates startup projects to raise funds for their development. These platforms performing the capital raising activity are carried out in the blockchain environment and allow crypto-based schemes to gain funds. There are two types of ICOs.
· Public Initial Coin Offering: In this ICO, everyone can participate and raise funds for their crypto project.
· Private Initial Coin Offering: In this type of ICO, only a certain number of investors and startup projects can participate in raising funds based on their high net worth and financial institutions.
Steps To Launch The ICO
· Connect With The Best Initial Coin Offering Service Provider
Choosing the best development company results in the successful launch of the ICO tokens. One can select the company based on their clientele, previous works, ratings, etc., and connect with them for a one-on-one meeting, as it helps get a clear understanding of the company. Connecting with an experienced development company allows for a result-driven outcome of the ICO development.
· Research & Plan
Conducting in-depth research of the project domain helps one gain knowledge about it and analyze the project's demand and requirements in the market, which helps develop the project. Coming up with a strategic business plan for developing the ICO and its successful launch is also necessary and should be done initially.
· White Paper Drafting
A white paper contains a detailed description of the project. This informative draft should include the token details, including a description. Also, it should consist of the project's technical part and the prospects and traits. This helps the investors see the project's potential and understand it clearly.
· Website Development
Creating a landing page or a website for the ICO tokens will get the attention of potential investors. One should remember that the website development shows professionalism, so the UI/UX designs should be appropriate and captivating to attract investors. Also, the landing page should contain all the necessary information about the tokens so that the investors will find it easy to navigate through the website.
· ICO Marketing
Even before token development, marketing a platform or product is vital as it plays a role in branding and promoting them. Likewise, the ICO should be started marketing even before the creation of the tokens. One should make sure to implement a well-executed marketing strategy as it helps in ensuring the promotion of the ICO tokens among the target audience and engaging the potential leads. Some of the popular marketing strategies which the top ICO development company provides are
· PR Marketing
· Discord Marketing
· Telegram Marketing
· Social Media Marketing
· Video Marketing
· Content Marketing
· Influencer Marketing
· Smart Contract & Token Creation
Smart contract creation should be prioritized in the ICO development as they lead and manage the transaction of tokens. After choosing the development company, it's time for the token creation. One can select the token sales model as per their preference. Some of the token sales models are
· Soft and Hard Caps
· Hidden Caps
· Hybrid System
· Dutch Auction
· A Capped model with a fixed rate
· An uncapped model with a fixed rate
· Wallet Development
An integrated digital or virtual wallet helps one to store, send or receive cryptos. A wallet with in-built multi-sig and multi-currency support enables safe and secured transactions.
· Token Listing
Listing the token after its creation and after the creation of the smart contracts and the wallet, the token can be made accessible to investors by listing it on the exchange platform to raise funds.
Conclusion
Choosing the best ICO development company impacts the ICO token's launch. For a successful ICO launch, one should select a trustworthy and experienced company. One should connect with a suitable company that satisfies their needs and requirements in the development and launch of the ICO.
If you have any doubt related this post, let me know