Monday, November 28, 2022

How to Use RSS Feeds to Boost Your Website Credibility

How to Use RSS Feeds to Boost Your Website Credibility

The verdict is out. All of us are addicted to consuming content. Forbes has recently revealed that the average person spends around 7 hours consuming content daily. 

But how would you turn this huge statistics to your website?

Allow us to introduce you to the power of RSS feed widget on website.

After the advent of the Internet, the world has become a smaller place. And today with people spending a huge chunk of their time on the internet, it is a smart move to represent your business online with a website. That’s where you need an RSS feed widget.

An RSS feed widget is a functional block that helps you display the contents of public RSS feeds from external websites to your digital workplace. It has helped millions of website owners to retain a great browsing experience by the website visitors.

But if you are still boggling over whether or not to embed RSS feed widget on your website, you have landed on the right place. This blog discusses all the benefits of opting to embed RSS feed on website. So, without beating about the bush, let’s dive right into it.

Benefits of RSS Feeds on Website

There is a notion all over the internet that RSS is an old technology that has no relevance in the modern day digital marketing scenario. Look at the list below to bust these myths.

Escalates The Engagement Of Your Website

Increasing the engagement on the website can be a crucial task for business owners. But being a major indicator of relevancy of your business, engagement rate cannot be overlooked.

The good part is everyone out there is looking for a perennial source of content. When you showcase an RSS feed widget on a website containing blogs and other forms of content that resonates with your target audience, you win their attention.

As a result, you increase the engagement rate of your business website. Remember that,you have to create a loop of engrossing content that positively influences your brand image as well as engagement of your website.

Helps To Attract Traffic Towards The Website

The truth is your target audience is hungry for content. Your job is to feed them. Sometimes as a snack and sometimes as a full course meal. The goal is to keep your visitors coming back.

The bottom line here is when your website has prompt and insightful content about the hot and ongoing topics, your visitors will eventually come back to your page.

To increase the potency of this tactic, you can also auto update the RSS feeds to attract  the visitors to come to your website more frequently. Believe it or not it can also help you build trust in your business. The more you fall in front of the eyes of your target audience, the more trust you gain.

Makes the website more informative

In today’s world, when everyone has a website, it is difficult to stand out from the crowd. Business owners are going out of the way to catch the attention of their target audience.

So in such a situation, you are supposed to adopt a tactic that is sustainable and does not drench you in anyway. You need to be creative and have a realistic approach to put yourself above your competitors. And the overlapping part of this Venn diagram is RSS feeds.

You can use RSS feeds from various content categories on other websites to feed your website. It is the most cost effective way to make your website an informative source for your target audience.

Higher SERP Rankings

It is true that the RSS Feeds do not provide SEO benefits directly and immediately. But at the same time, it can also not be overlooked that an RSS widget improves your website’s performance, readability, audience engagement, etc.

The logic here is very simple. The more users decide to stay at your website and engage with it, the more user-friendly it becomes in the eyes of Search engines like Google. Eventually helping you to improve the SERP rankings.

Remember that, google has once said, If everyone loves it, Google loves it too.

To Bring Things To A Close

Over the past few years, digital marketers have almost boycotted the usage of RSS feeds on websites. According to them, RSS is dead. But the truth is, if you think RSS is dead, you are not using it right.

RSS feeds are an excellent way for your customers to get their reading organized and avoid menial tasks like opening hundreds of tabs and refreshing the homepage to find relevant content. And it is also worth noting that, if something is people friendly, it is also business friendly.

It is a real time saver for both the parties involved. So what are you waiting for ?

Embed RSS feed widget, serve your website visitors and shoot your shot!