TikTok has been consolidating itself more and more as a true complete video platform, shaping consumer behaviour and threatening Goggles' hegemony. Its versatility and ease of video editing have established it as an excellent option when thinking about video marketing strategies. But after all, what is TikTok and what does this increasingly expanding phenomenon represent?
The Blog da Freela invites you to understand what TikTok is, with four practical tips for you to create videos for your brand with great ease. more assertiveness.
What is TikTok?
With
the exponential advancement of the internet and digital transformation, new
forms of communication have emerged over the last few years, such as social
networks that uniquely facilitate the sharing of content in the most varied
formats. It is in this context that TikTok has established itself as a social
media where the video is the protagonist.
In it,
users can create short videos, which started with a duration of 15 seconds, was
expanded to one minute, and then started to allow the publication of content of
up to three minutes. With the success of these changes and the consolidation of
TikTok as an important content distribution tool, the platform decided to
innovate and further increase the video time limit to 10 minutes.
All of
this is to increasingly compete with Google as an important search tool. And
the numbers confirm this. Research carried out by the consulting company Sensor
Tower shows that TikTok was the most downloaded application worldwide in the
first quarter of 2022, with approximately 175 million downloads.
And
when we talk about social media, the difference between TikTok and other
prominent social networks becomes clear. Instagram and Facebook, for example,
allow users to follow content from people they know, while on social media the
focus is to consume content that users enjoy.
Understanding what TikTok is and knowing how to apply the correct video marketing strategies can be decisive for your business.
Specific Features
One of the
secrets behind so much success is the vast possibility of editing videos, with
several resources that allow the creation of the most varied content. These
editing tools are increasingly used by content creators, who focus on
creativity to reach different niches.
Among
the main editing tools, some stand out -
● Speed – Enables the creation of
varied effects, allowing you to increase or decrease the speed of videos. ,
●
Effects – Allows you to create
videos with specific effects, such as image distortions or even increasing
reality. ,
●
Filters – With filters, it is
possible to optimize video edits, change colours, or even change just a few
specific visual adjustments.
●
Music – Allows you to add music
from the TikTox collection to add music to videos.
●
Dubbing – Allows the user to
choose an audio to dub, creating videos with strong engagement.
●
Duets – Allows the creation of
duets when recording videos, enabling the union of two distinct videos.
With so many customization possibilities and creative freedom in content editing, TikTok has established itself as a commercial phenomenon with wide possibilities for strategies related to video marketing. In 2021, the network reached the milestone of 1 billion active users per month, which corresponds to around 14% of the world's population.
TikTok as a search tool
TikToks
exponential growth has always been related to young audiences and Generation Z
and of these, the majority are between 16 and 24 years old. Data
from BTF TikTok itself shows that 66% of users are under 30 years
old. And the platform itself recognizes this.
But
what started with a focus on videos of dances, games, and challenges is now a
broad space for producing content in different niches, reaching different
audiences and generations and not being restricted to just a few groups.
And not just that. Companies also began to see TikTok as an excellent opportunity to get closer and connect with their audience, always focusing on targeted content. According to data from App Annie, it spends approximately 5.4 hours a day on TikTok, consuming a variety of content.
In
other words, videos have consolidated themselves as a trend when it comes to
the way people consume content daily. More than that, TikTok has also been
consolidating itself as a true search tool, shaping consumer behaviour and even
threatening Google's hegemony.
Data from TikTok itself confirms this. According to the platform, 25% of users search for a product on the internet immediately after seeing the product on TikTok. This is a fact that proves the importance of companies concentrating their efforts on increasingly assertive video marketing strategies. We have a specific article on this topic on our blog.
TikTok as an information tool
Currently,
it is possible to find content from the most varied niches, including content
that is a reference and source of information. Even the Superior Electoral
Court (TSE) signed a partnership with the platform to combat fake news and
misinformation during the electoral period.
In this
context, the application removes misleading content and prevents it from being
shared when identified.
The chance of growing organically is much greater with TikTok likes, as it delivers of different content.
Why are brands increasingly interested in TikTok?
As we
highlighted in previous topics, the way people consume content has changed
drastically. Consuming quick content focused on videos ended up winning over
users , thus also revolutionizing marketing and the way companies seek to get
closer and connect with their audience.
In this
context, whether through activating campaigns with digital influencers or even
in their campaigns, companies realized that TikTok is a valuable tool for
creating original content that speaks to your persona, increasingly embracing
originality and creativity in this universe. , it becomes clear that this
strong presence is a perfect space for brands to not only promote their
products and services but also build a connection with their potential customers.
Another
important point is that many companies are focusing their efforts only on
Instagram and Facebook, missing out on several opportunities. And it is not
just about that. There is an important difference in the algorithm of Instagram
and Facebook compared to TikTok.
In this context, the chance of growing organically is much greater, as TikTok has different content, really based on the user's interest. And this is also attracting the attention of brands.
TikTok in the business world
The
space that TikTok has been gaining among businesses in the most varied niches
is undeniable. It is no longer possible to associate the application with games
or even content aimed at young people.
And
again, TikTok's numbers confirm these statements. Below we have separated the
numbers of some hashtags related to entrepreneurship and new businesses, with
impressive numbers reached in 2021 and released by our platform -
●
#entrepreneurship – 1.3 billion
views,
●
#undertake – 420 million
views,
●
#negocio online – 82 million
views
●
#pequenos negócios – 194
million views
These
are numbers that prove the importance of focusing on an assertive strategy,
focusing on creating valuable content, and targeting content that helps users
and their potential customers enter and understand this universe.
It is very important to focus on creating content on TikTok aimed at your persona, understanding their pains, doubts and real needs.
Tips for creating videos for your brand
Before
you start thinking about the strategies and content that can be produced, it is
very important to analyze whether your target audience is really on the
platform. However, more and more content creators are focusing on content for
specific niches, and with 1 billion users on the platform, likely, you will
likely also be able to apply your marketing strategies on TikTok.
Below
we have listed 04 tips that will help you leverage your marketing strategies on
TikTok -
1.
Use Google Trends to analyze
global trends – This is an important tip when it comes to producing content on
TikTok, always click on the “discover” tab to be able to analyze what is
relevant to your audience. main trends of TikTok itself, regardless
of the niche. With it, you can find out what topics are trending around the
world, better supporting your strategy. You can also search for keywords that
are related to your business, with related subjects and that are being
searched most. Here it is also worth highlighting the importance of
analyzing the
2.
Focus your efforts on creating
an editorial line – It is nothing more than all the planning involved in what
content your brand will produce, according to the scope of your business. All
this content must be based on the visions and values that your brand carries.
The editorial line also involves creating a publication calendar and keeping all
content organized. And most importantly -
focus on creating targeted content for your persona, understanding
their pains, doubts and real needs.
3.
Focus on Performance marketing
with TikTok Ads – TikTok takes advantage of the best that exists on the
platform, helping your brand connect with users uniquely, with personalized
campaigns that connect your brand with new audiences. A unique opportunity to
generate differentiated engagement. With it, it is possible to carry out
various segmentation possibilities in campaigns, with different formats.
4.
Analyze in depth what the big
influencers are doing – There is no point in just knowing what TikTok is and
focusing on a content marketing strategy. It is extremely important to try to
understand the content of influencers in your niche when constructing your
editorial line. You can search for the most relevant influencers in your
segment, observe and understand what content they are posting, and with what
directions and this way you will have more foundation in your editorial line.
What is the future of TikTok?
As you
can better understand throughout the previous topics, TikTok can no longer be
considered just a dance video app . Very far from that. With diverse
functionalities and possibilities for creating different content, it changed
the concept of marketing for brands.
In this
context, TikTok continues to reinvent itself, improve itself and shape the future
of entertainment, impacting not only content creators and the way we consume
content but also the music and stage industries.
Data
released by Billboard shows that the average length of songs decreased by 20
seconds from 2013 to 2018 and continues to fall. Whether in music, media or
even other segments, TikTok has continuously disrupted what we understand as
entertainment.
The
expectation is for more growth and news that will continue to bring users,
brands and the entire community that surrounds TikTok closer together, with
influencers and content creators focusing on increasingly assertive
strategies.
TikTik Now
Always
prioritizing new ways to connect and engage with your audience, TikTok recently
launched a new feature that encourages the sharing of unfiltered and unplanned
images and videos at specific times of the day.
The
idea is to have a different and unique experience, aiming to share authentic
moments with the entire TikTok community. It works like this - every day , at a random time, the user
receives a notification letting them know it is time to make a post.
It
is precisely at this moment that he must record what he is seeing at that
specific moment of the day, with a limit of three minutes to take a photo or
video of up to 10 seconds. Along the same lines as BeReal, and Instagram, the
focus is to have an interactive experience that makes it easier for the entire
TikTok community to connect with those closest to them.
Pay attention to the real objectives of your business
Before starting to invest in content production on TikTok or even in marketing campaign performance, planning focused on the real objectives of your business is necessary. Know what TikTok is in all its nuances, and understand the main needs of your company so that it grows sustainably and always generates real business opportunities.
An agency that speaks your language
Now
that you know more about what TikTok is, as well as everything that involves
its various marketing possibilities, we can help you. The difference between
Agência Freela is the union of
expertise, the best technological resources and proximity to the reality of
what your business needs.
This
ease of access for our team provides tailored solutions, which will lead to a
content marketing strategy for TikTok in the model ideal for what your company
needs.
Come and talk to our team and learn how to build your brand identity on TikTok. Talk to Freela. And for you to understand a little more about all the benefits of attraction marketing over interruption marketing, we also recommend reading our E-book on Inbound Marketing, with the five steps of Inbound Marketing explained step by step!
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