Website design is very important for business owners
and small businesses that are trying to flourish. Even established and well-known
companies need web design to create an online presence and interact with their
audience. Did you know that after a bad experience with a website, almost 88 percent of past users do
not visit the site again? Bad UX can destroy the chances you have of attracting
people from the audience to your virtual site. On the other hand, a good user
experience and UX design can greatly increase user engagement.
1. Simplicity
● Keep It Clean and
Uncluttered
○ Use of whitespace
For good UX
design, it is important to understand the role that white space plays in the
design and visual aspects. The whitespace of the page needs to be balanced.
When you are going for a clean and uncluttered design, the theme needs to use
the whitespace judiciously.
○ Minimalistic design elements
The minimalistic
design theme is in demand in web design in India. Minimalistic
design elements like clean lines, well-defined icons, relevant content, and
ample whitespace give the website a well-organized look.
2. Navigation
● Intuitive and
Easy to Use
○ Clear menu structure
According to
modern web design principles, it is important to design a clear menu structure
that is easy to find and use. The menu should have all the categories and sub
categories in one place so that the user can access any part of the website
from one or two clicks. The accessibility and organized look the menu
is what makes the website easy to use.
○ Consistent navigation across pages
To create a
responsive and intuitive design, it is also important to create streamlined and
consistent navigation across the pages so that a user can easily go from one
page to the other. The navigation controls and transitions should be clear to
all so they can control the page they want to land on.
3. Responsive Design
● Mobile-Friendly
and Adaptable
○ Importance of mobile optimization
Mobile
optimization in order to create a mobile-friendly and flexible web page is also
an important UX principle. It is important to note that more than 93 percent of
people have accessed the internet through a mobile phone recently. Therefore, a mobile-first approach will
definitely work for your business website, allowing people to access your
website at any time.
○ Techniques for creating responsive designs
To create a
responsive and optimized design for your website, your team has to test its
load speed and optimize the cache to increase the speed. The images and content
have to be optimized to reduce the burden on the website framework so it works
smoothly. The screen adaptability and access ratios for different platforms
also need to be checked.
4. Visual Hierarchy
● Guide Users with
Design
○ Use of size, color, and placement to indicate
importance
The majority of
the website will act as a guide to the users who want to know more about your
brand and its services. The design team needs to look at the placement of every
element and the cohesive nature of the website to create a good UX design at
the end. The theme has to be consistent, and the color placement should be a
recall to the brand.
○ Creating a natural flow through the content
By creating a
cohesive design where every element has a natural hierarchy and makes sense in
the larger picture of UX design, the design team can create a website that has
a good visual hierarchy and appeals to the users.
5. Consistency
● Uniformity Across
the Site
○ Consistent fonts, colors, and design elements
To convey the
brand and the identity of the company, you need to maintain consistent font and
colors across the website theme. Choose a particular theme and make sure that
the entire design revolves around it to maintain a uniform look all over the
site. The design, the underlying color, and the design elements should all make
sense together to create a strong UX design.
○ Maintaining brand identity
The use of
consistent fonts, theme colors, and elements in the UX design creates a sense
of storytelling for your brand and maintains the brand identity.
6. Accessibility
● Inclusive Design
Practices
○ Designing for users with disabilities
The website
design should be open to all users, and even the ones who have a visual
disability or any other disability should be able to use the website. The font
should be readable. The use of inclusive design practices and integration of
multi-media can create a website that is very accessible to all.
○Implementing ARIA (Accessible Rich Internet
Applications) landmarks
The ARIA
landmarks and design principles should be integrated into the website design to
make the controls visible and accessible to all. Keep the ARIA landmarks and
design ideas in mind to make sure that the design is easy to use for the entire
user base.
7. Content Clarity
● Easy-to-Read and
Understand
○ Use of readable fonts and font sizes
When designing
the website, you need to use readable fonts and font sizes that are easy to
see, understand, and read. This will increase the convenience level of the
users using the website. The content should be easy to read and maintain its
cohesive nature so the idea is easily conveyed.
○ Clear and concise content
When hiring a web
design agency in Ahmedabad, you need to also hire their content marketing
services and establish collaboration between the two teams to create clear and
concise content for the website that uplifts your brand.
8. Loading Speed
● Fast and
Efficient Performance
○ Importance of quick loading times
Quick loading
times are important because the attention span and patience that people have is
reducing. The page load time should be within a few seconds as users often have
only a second of patience before abandoning the website. To ensure that the
website has a quick load time, the site should be checked from time to time.
○ Techniques to improve site speed
The back-end team
has to optimize the website to increase the speed of loading the site. The
performance of the website can be maintained if the images are optimized and
data caches are removed. The optimization and minimization of code are also
needed for the site to be very responsive.
9. Interactive Elements
● Engage Users with
Interactivity
○ Use of buttons, forms, and interactive media
The use of
easy-to-spot control buttons, the integration of CTA buttons, and the use of
forms to attract the attention of the user and engage them in the site is a UX
design element that you should never ignore. The design team ahs to check for
the level of interactivity that the website has and improve it.
○ Encouraging user engagement and interaction
The use of
animated transitions, easy-to-understand icons, hover animations, and motions
creates a high level of interaction and also integrates micro-interactions for
better user engagement. With small changes in the UX design, you can increase
the level of traffic you get to your brand website.
10. Feedback and Error Handling
● Informative and Helpful
Responses
○ Providing clear feedback for user actions
The website also
needs to have a responsive design to create good UX cases for the visitors. The
design team has to plan clear feedback and responses to user movements and
actions. From the use of animation and images to sounds to give feedback, there
is so much that a web design can integrate into the responsive feedback loop.
○ Effective error messages and solutions
Error messages
and solutions should also be part of the website framework so that the user
stays informed about the state of the website and can take action accordingly.
Transform Your Website Today: Apply
These Design Principles Now!
Improving navigation, increasing responsiveness, and creating an optimized website for all devices are core principles of UX design for websites. It is important to stay updated about the UX design principles and be aware of the examples of good UX design. A web design agency can understand what your brand needs and design a new website according to the brand's audience and purpose. For more information on website design services principles and trends, stay in touch with Midas Touch Infotech.
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