As of 2024, there were
9.7 million sellers on Amazon, yet only 17% were
promoting their products actively. The real game on Amazon depends on whether
you are in this 17% or the 83% because this can determine how quickly and
successfully your business will take off. One of the top ways to promote
products on Amazon is through pay-per-click ads. But is merely running ads
sufficient? The answer is NO! Then, what else is required? Sellers must stay on
top of the changing trends and consumer behavior with respect to Amazon PPC to
determine what is working and what is not in the current times.
In this blog, we will cover
the top 7 Amazon PPC strategies for 2025 that sellers must follow to keep up with
the competition.
7 Amazon PPC Trends
to Master in 2025 for Maximum ROI
Amazon PPC campaigns help sellers get their products in front of more
potential buyers, thereby providing more traffic to their stores for better
conversions. However, as the year changes, so do
the Amazon PPC trends. So, what does
this year hold for you? Let's find out:
1.
Advanced
Targeting with Amazon DSP
The Demand-Side Platform
(DSP) allows Amazon sellers to buy digital ad inventory and promote their
offerings across a variety of publishers and supply-side platforms. The
platform has various advanced targeting features that help advertisers reach
the target audience in real-time on Amazon and other apps/websites by using
metrics like demographics, past visits, items added to the cart, keywords,
categories, and interests. Advertisers can also optimize ad performance through
real-time bidding (RTB) features on the DSP platform and maximize the
efficiency of every dollar spent on advertising.
The Demand-Side Platform
(DSP) allows Amazon sellers to buy digital ad inventory and promote their
offerings across a variety of publishers and supply-side platforms. The
platform has various advanced targeting features that help advertisers reach
the target audience in real-time on Amazon and other apps/websites by using
metrics like demographics, past visits, items added to the cart, keywords,
categories, and interests. Advertisers can also optimize ad performance through
real-time bidding (RTB) features on the DSP platform and maximize the
efficiency of every dollar spent on advertising.
For example,
consumers who search for smartwatches on Amazon can be retargeted on a news
website they visit. This way, you can connect with potential customers on
multiple touchpoints.
2.
AI in
Advertising
Sellers can use
various AI tools to analyze past sales data and customer reviews to find out
the key USPs of products to promote in ad copies for better conversion.
Additionally, sellers can leverage Amazon's Dynamic Bidding - Up and Down
feature that works in real-time to increase or lower the bid based on the
chances of converting clicks into sales. According to Amazon, the up-and-down
strategy resulted in 119% more sales per
campaign from ads at a 5% lower ROAS than the down-only strategy in the USA.
To give you an
example, let's assume the keyword ''best fitness trackers'' has a spike in
searches in the evening hours. The Dynamic Bids Up and Down will promptly
increase the bid for the same keyword during peak hours (let’s say, from $1.50
to $2.10) so that the ad appears highly. Similarly, in non-peak hours, the
bidding will be automatically lowered (let’s say, from $1.50 to $1) to ensure
optimal usage of the ad budget.
3.
Increased
Emphasis on Video Ads
According to a
survey by Amazon, 95% of customers are
more likely to remember a brand through video than through written content.
This clearly indicates that sellers should give video advertising prominence
this year. For that matter, Amazon allows sellers to create 15-20 seconds of
Sponsored Brand Video Ads that can autoplay without sound to grab shoppers'
attention immediately.
These ads can be
directly linked to your Amazon Brand Store, where the actual conversions will
happen. Utilizing Amazon video ads, sellers can effectively target new
customers, boost engagement, and drive sales with a strong brand presence.
4.
Video
CTAs in Sponsored Brand Ads
As discussed above,
videos are a popular form of advertising for successful Amazon PPC strategies
in 2025. However, the most essential component of every ad is a Call-To-Action
button. In particular, video CTAs are more interactive and engaging and perform
better than the static CTAs.
Amazon allows
sellers to add clickable CTAs in Sponsored Brand Ads to direct the customers
directly to the storefront. Adding video CTAs with clear and concise messaging
like ''Shop Now" can help customers immediately act on Amazon, increasing
the chances for conversions.
5.
Integration
of Social Proofs in Ads
Social proofs like
ratings, reviews, and badges are a source of trustworthiness for buyers. This
assures the quality and convinces the buyer to make a purchase. In 2025,
integrating social proofs into the Amazon PPC campaign strategy is essential.
On Amazon, the sellers can add customer ratings to Sponsored Brand Ads to add
credibility to ad copy.
6.
Audio
PPC Ads on Alexa-Enabled Devices
In 2023, customers
bought over 500
million Alexa-enabled devices, and the use of Alexa increased to 35% from
2022, as per Amazon. Thus, advertisers are seeing a growing opportunity in
audio PPC ads to reach customers through Alexa. They are no different than
other ads, as each ad is curated based on user behavior, preferences, and
purchase history.
When shoppers hear
an ad about a product that interests them, they can use popular commands on
Alexa like Add to Cart, Remind Me, and Send More Info. It is very convenient
for the buyers and can increase the chances of conversions for sellers. Since
the market is less saturated, early adopters in 2025 seek to gain more from it.
7.
Interactive
and AR Ads
Interactive Ads and
Augmented Reality (AR) ads define Amazon PPC trends in 2025. These ads are
already popular in categories like home decor, furniture, and fashion on
Amazon. With interactive ads on Amazon, the seller can incorporate clickable
elements like product carousels and “tap to explore” features to promote active
user participation.
When potential
buyers spend time investigating products, sellers can check metrics like time
spent on a particular product listing. This helps sellers to figure out what
resonates the most with buyers, and they can refine their product descriptions,
images, and keywords accordingly for all products.
AR ads are another
type that sellers and advertisers can experiment with, as they help buyers see
how a particular product looks or fits in their environment. By providing a
more realistic view of a product, AR ads help to increase brand recognition
among people and improve sales.
Wrapping Up
This year, it is essential
for Amazon sellers and advertisers to stay updated with the latest trends in
Amazon PPC. As a seller, if you find it challenging, partnering with an Amazon PPC service provider can
provide a strategic edge and reduce ad spend. A service provider with decent
experience in offering reliable PPC services for Amazon can help with all,
including PPC keyword research and optimization, ad copywriting, bid management
and budgeting, A/B testing, performance monitoring, and PPC campaign creation
and management. Leveraging their expertise in Amazon PPC management, you can
not only maximize your ad ROI but also ensure that your Amazon listings stand
out among the competition.
If you have any doubt related this post, let me know