What is Keyword and How to do Keyword Research?

While working on the internet related to Blogging, Content Writing. Sometimes, we are confused with some technical words that we don’t know the meaning of it like – Keyword, SEO and many more.  

In this article, we are going to talk about – what is keyword and how to do keyword research. So, let’s know about the keyword in detail.

What is a keyword?

When a person types something in the Google Search bar those types word is called “Keyword”.

In simple words, Keyword is a word or phrase on the Internet which a lot of people search on Google or other search engines. A keyword is a word through which people can easily find your post in the search engine results.

It matters a lot to rank any blog or website. For example, if you are writing a post on "how to wake up early in the morning", then your focused keyword is “how to wake up early”.  You can create your article including these sentences/phrases.

 

Why keyword is important for a post?

Most of the traffic on any website/blog comes from search engines like – Google, Yahoo, Bing, etc. Do you know that Google searches your website through the keywords?

If you use keywords in your website article while writing a post, whenever people search that keyword in the Google Search bar or any other search engines, then there will be good chances to rank your website in a good position in search results. 

Most of the people will clicks on your website in this way your site will start getting traffic and become popular among the visitor.

How to do Keyword Research?

With the help of keyword research, you can easily analyze your keywords like – Keyword competition, keyword volume, CPC, and many more. Here, I would like to suggest selecting “Low competition” and “High volume” keywords. Let’s know how to do keyword research are mentioned below –

1.     Type your keyword on the Goole Search bar which you want to write a blog and select all keyword suggestions.

2.     Go to the keyword research tool and paste your keyword one by one and analyze the keyword competition, volume, CPC, and many more.

3.     Now, use the desired keyword on your blog/website post.

READ MORE -  Top 5 Best Free Keyword Research Tools

How to use keywords in blog/website articles?

The keyword plays a very important role to rank any site. So, we should place our main keyword at particular areas to avoid keyword stuffing in the post. 

You can use your main keyword are – In the introduction of blog, Title, Sub-heading, Image Alt Tags, and Conclusion. In addition, you can bold, italic, or underline your keyword in the post.

 It would be better for ranking if you use your main keyword at least once in the starting (Introduction) and last (conclusion) of your article. This is because Google gives more weightage to the first and last word of the post article.

Let’s take an example to understand the concept of keyword – If you are writing a post on “What is SEO” then you can keep the title of your post “What is SEO” and you can include sub-headings like – “SEO Types”, Importance of SEO, How to do SEO, and many more. 

Apart from this, you can highlight your keyword like as – italic, bold or underline it can also be seen by the Google crawler.

Types of Keywords?

Although there are various types of keywords, mainly we divide into three parts are listed below –

1.     Short Tail Keywords – Short tail Keyword describes that short keywords and searched by a lot of people are called 'short tail keywords'. Such as “SEO”, “what is SEO”, many more these are all short-tail keywords.

2.     Long Tail Keywords – Long means that is – the keywords that are long and which includes short tail keyword such as – “What is SEO and How to do SEO”. It helps to increase traffic on your blog/website.  

3.     LSI Keywords – LSI stands for “Latent Semantic Indexing keywords that are related to the topic of your site. If you write a post on – “What is SEO”, then the “How to do SEO”, “Importance of SEO” becomes LSI Keywords for your blog post. Google rank your website if you use LSI keyword on your post.

What is Keyword Stuffing?

Most of the people frequently use keyword in their article and expecting to get good ranking on their website from Google this activity is known as Keyword Stuffing. By doing keyword stuffing on the article, the visitor will not enjoy your post and leave your page without staying more time.

Your website may be banned by Goole if you doing keyword stuffing. Nowadays, Google has become so advanced which easily detect keyword stuffing. So, I would like to suggest you use the keyword only as much as necessary.

What is Keyword Density?

The keyword density describes the percentage of a keyword on the post that has been used. For example, if the word SEO is used 20 times in a 1000 word post article of "What is SEO", then the keyword density of your post will be considered as 2%.  Basically, 1.5% to 2% keyword density considered as best for any website.

The Conclusion

As we discussed above the keyword is very important to rank any website on the Google search result. So, it is must necessary to use them on blog and you can research on your keyword before using it on the blog post.   

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