Tuesday, May 31, 2022

5 Exceptional Reasons to Utilize Social Media Marketing

Utilize Social Media Marketing

“We don’t have a choice on whether we do social media, the question is how well we do it.” -          Erik Qualman 

It's been a long since social media has been buzzing around in the contemporary world. We all are aware of the common benefits of social media that it assists in connecting better with people and showcasing your work to the world.

However, now businesses are also realizing the real potential of social media marketing and are using different strategies to avail themselves of all the benefits it brings along. To validate, as per statistics, 93% of marketers worldwide are using social media such as Instagram, Facebook, Snapchat, and Twitter to promote their businesses. Now that is a number that is pretty huge enough to grab your attention.

Now the question arises if almost everyone is using social media for businesses then what are the top advantages of social media marketing? What exactly are the reasons that such a huge number of marketers are using social media for escalating their business growth?

That being said, this blog will effectively answer the same question and will highlight all the possible benefits you will be missing if you did not start social media marketing today. So, let us dive right into the blog to find out.

5 Effective Reasons to Use Social Media Marketing

1.     Fosters Higher engagement 

Engagement with consumers is something that every business highly desires. That is the reason it is the top priority of businesses to drive engagement through their innovative ideas. This highlights the first reason for utilizing social media marketing: it assists in keeping your audience engaged. In fact, as per statistics, out of all the social media platforms, Instagram has the highest engagement rate comprising a total of 81%.

To elaborate, when you market your business using social media, you try to keep your audience updated with every required piece of information. This will assist in keeping your audience engaged along with keeping your brand retained in their minds.

Moreover, if you use social media marketing effectively, it can assist in enhancing your online presence which can assist you in generating healthy leads. This can further contribute to enhancing the overall revenue and growth of your business.

In order to drive higher engagement, You need to post content that is relevant and eye-catching for your target audience. Further, you can post content in multiple formats such as





Hence, keeping your audience engaged with high-quality content and keeping all your essential assets in mind will benefit your business in the long run.


2.     Enhances Brand Awareness

The main objective of every business marketing campaign is to become the favorite and go-to brand of its target audience. The only possible way to make that happen is when your target audience is aware of your brand.

Moreover, as per statistics, in total 54% of social browsers use social media to research products. That being the case, if your target audience is not aware of your brand, how are they going to reach you?

Furthermore, there are a total of 3.78 billion social media users worldwide. If you get a chance to pitch your business to such a wide audience, how will it not enhance your brand awareness? In both cases, it is clear that social media is the one-point solution that can assist you in enhancing the brand awareness of your business.

When you will post with consistency, your audience will be aware of your products. Moreover, if the content is unique and relevant, it will encourage more engagement and people will share it with their friends and family. This will assist you in getting higher reach and will enhance the awareness of your brand on social media.

3.     Extracts Strong Insights

We all are very much aware of the fact that most companies crave strong customer insights as data is one of the biggest assets in the contemporary world. This highlights another major reason why you need to use social media. There are many companies that use social media data to make more informed decisions based on customer data. To validate, as per statistics, 72% of companies use social media data to make more informed business decisions.

To elaborate, every medium such as Instagram, Facebook, Youtube, and Twitter has a special feature of generating engagement and reaching insights. Along with this, you can also integrate your social media platforms with CRM (customer relationship management) software, which can also assist in extracting strong insights.

These can assist you in analyzing what type of content your audience likes and how you can create it in a better way. Along with this, you can also know what are the factors that are affecting your reach and engagement negatively. Further, you can eliminate the same factors and boost your content marketing strategies more effectively. 

However, it will only be possible if you have sheer knowledge of data analytics using the key performance indicators. This is just like one of the quotes given by Jim Bergeson data will talk to you if you are willing to listen.

Hence, you need effective knowledge about data analysis. Some of the key performance indicators of social media can include

1.     Impressions

2.     Follower count

3.     Average engagement rate

4.     Click-through rate (CTR)

5.     Bounce rate

Hence, this way using strong insights will assist you to enhance the efficiency of your social media marketing which will further benefit the overall growth of social media 

4.     Drives Traffic to Your Website

The ultimate goal of every marketing including social media marketing is to get people on your website and generate sales so that they can go through your product catalog.

To simplify, the formula of the relationship between higher traffic and social media is simple. The more engaged people you get on social media, the more they will be encouraged to land on your website. To substantiate, as per the statistics, 87% of marketers say a benefit of social media is to increase web traffic.

To make this much simpler, social media platforms like Instagram have allowed businesses to directly add links to their website, or link other social media platforms directly to the stories. This open ups a wide opportunity to use social media to drive traffic to your business website.

This can assist you in enhancing the number of generated leads and the conversion rate of your website which will contribute to enhancing the overall revenue and attainment of your SMART goals.

5.     Offers High ROI

We all are very well aware of the fact that social media is a really cost-effective medium compared to other traditional forms of marketing. Along with being a cost-effective medium social media also generated healthy ROI which highlights our last but not the least reason why you need to start utilizing social media marketing.

To elaborate, we all know that the higher the ROI, the more the profitability for a business. Isn’t that all that need you as a business owner? To get you a little clearer on the ROI of each platform below given is the list of each platform along with the return on investment it generates

1.     Facebook - 21%

2.     Instagram - 18%

3.     LinkedIn - 14%

4.     TikTok - 12%

5.     YouTube- 11%

To continue, these statistics are pretty evident that social media is now not only a place to connect with people but it can actually be your next big revenue generator model. Hence, it is essential to effective social media marketing in order to earn healthy profits by investing minimal or no amount of money.

To encapsulate, looking at the benefits businesses will avail from implementing social media marketing, it is safe to say that social media is more of a necessity than a choice. Hence, it is high time for you to start creating a unique social media strategy if you are not using one already.