Your site can be one of the most powerful marketing tools that you can use in your arsenal. Your site or app can leave a lasting impression on your customers, whether good or bad, depending on many factors.
Getting the user experience right boosts your business in many ways you can imagine. Your site’s user experience can be a significant game changer.
How to Boost Your Site’s User Experience
Here are practical tips for a great user
experience:
1. Page Loading Time
If your site takes more than 3 seconds to load,
approximately 53 percent will leave your app.
Ensure that your users can quickly accomplish their
primary goals without waiting for your site to take forever to load. Your
site’s loading times, waiting times, and the smoothness of popup animations can
affect the overall perception of users on your site.
2. Be Responsive & Mobile-Friendly
In a highly digital age, your site must be mobile-friendly
and easy to navigate, no matter what device people use to access it.
That’s because Google penalizes websites not
optimized for mobile. Thus, the need for a more responsive site is vital. This
is one of the best ways to enhance your site’s usability.
3. Clear and Concise Navigation
At Sytian Productions website developer Philippines, we always tell users that the navigation
elements of their site will guide users to the most visited products and
pages.
Incorporate straightforward navigation with simple
language for navigation headings. This ensures they’re easily understandable,
with fewer options for keeping new site visitors in view.
Also, users should know where your navigation leads
them, and if you’re too far from the norm, they might grow frustrated and move
away from your site. An intuitive layout lets users know where key features are
at a glance, making your site more accessible.
Most people are used to seeing a particular order
in your site’s layout. Thus, they’ll look at that area for features on your
page, like the home button or the logo that serves as a home button on the far
left side of your navigation bar.
Where you place crucial elements in your navigation
bar matters, for instance, the more important categories should be displayed
first. Meanwhile, the ones that are less important ones will show up on the
farthest to the right.
Because visitors use the home button to navigate
back to the landing page, it should show up on top of the navigation bar or the
farthest left.
Similarly, it would help if you placed your contact
button on the far right because that’s where more websites place it.
4. Embrace the use of white space
White space is an essential aspect of an excellent
site design. Building a margin around your content can make images and text
blocks stand out.
Similarly, padding titles and texts with white
space enhance user attention by up to 20 percent. Adding white space also gives
users the impression that your site is open and ready to use.
Creating this breathing room goes a long way in
improving the readability of your content and attractiveness. The main idea is
to know what’s important, give your site excellent real estate, and then
balance the need for usefulness with white space.
5. Attractive Headlines
Adding keywords to your content is vital if you
target a specific demographic. By adding attractive headlines, you can create
enthusiasm in users’ minds.
Similarly, great headings can also add more weight
to your overall content. Thus, choosing the right title and making it stand out
can significantly enhance user experience and conversions.
6. Use Bullet Points
Bullet points allow visitors to look for solutions,
benefits, and key features of products and services. If you present in bullet
form, your content becomes more appealing, making it easy for visitors to
remember.
If you want to take it a step further, skip the
circles and use icons instead. Not only will you reinforce your message with
visual aids, but visitors will also appreciate the variety.
7. Catch Your 404s
Although search engines will punish a site severely
if they have soft 404 errors, users will. Encountering 404 error pages annoy
users and will also rethink their time spent on your site.
You set up Google Webmaster tools to check if your
site has any 404s and contains crawl errors.
8. Make Site Search Helpful
A large number of visitors will be using on-site
searches. These are likely late-stage visitors and are likely to make
purchases.
So, ensure that every time users search, you’re
giving them relevant results. Make sure that you regularly review these search
results and do regular audits.
9. Be careful with your Ads
Finally, we’ll end by talking about ads. Ads are a
great way to monetize your site and boost your income.
Although you don’t have to remove them from your
site altogether, we recommend you use them cautiously.
In Summary
The bottom line is that visitors want a quick and
rewarding user experience each time they visit your site.
You should design your site, so users know where to go, find what they’re looking for, and seamlessly do transactions. Thus, you must build your site with the best experience.