Tuesday, October 13, 2020

What is Domain Authority and How to Increase the DA of Website?

Most of the new blogger just needs that the post written on his blog should be visible on the first page of Google or any other search results, but it is not easy to show your blog on the first page in search results. But it is not too difficult because everything depends on the SEO of your website/blog. 

There are multiple factors in SEO that affects the ranking of any website, but here we are going to discuss – What is Domain Authority and how to increase Domain the DA of a website?  

What is Domain Authority and how to increase the DA of your Website?

Domain authority becomes a top and important factor of SEO. The higher the Domain Authority (DA) of your website/blog that means better visibility on the search engine results. If you are a newbie in the blogging field, then you should know about it. In this informative article, you will get complete information about Domain Authority (DA).   

What is Domain Authority? 

Domain authority is a search engine ranking score that ranges between 0 to 100. This score gives Moz which is the popular company offering multiple SEO tools. It shows how likely the search engine is to rank your domain and the higher the score of the blog/website, the more will show in that ranking.

If one website has a score of 40 and the other's 50 rank website will be in the top in search engine results pages. For example – you can observe from Wikipedia, whose DA score is 100 and its pages are always at the top in the search engine results. 

The domain authority depends on multiple factors. If you are thinking that you have started a blog today and the domain authority of your website will be 30 to 50, then it is not possible.

For increasing the domain authority of your website, then you will have to work on SEO (Search Engine Optimization). It is very easy to increase the domain authority from 15 to 30 score but 65 to 75 or 75 to 85 is quite difficult tasks but not impossible. So, let’s know all about " What is Domain Authority and how to increase the DA of your Website” in brief – 

How to increase your Blog's Domain Authority?

To increase the DA score of any blog, you have to improve your blog by making SEO strategy. You have to write multiple articles with quality content and have patience. Let me know the 7 excellent ways to increase domain authority score. 

1. Quality Content

Quality content is one of the best ways to increase domain authority score – publish high-quality content best way. If you publish anything without writing quality content, then it will not rank top in search results and you will not get the traffic that you want.

When your readers will come to your website and read your low-quality content then they will not like it and most probability to they will never come again on your site.


2. On-Page SEO

On-page SEO is a very important techniques for increasing the DA score. For this, you just have to focus on on-page optimization while writing the post on your site and write the metadata of your website properly including targeted keywords.

The On-page SEO helps to quickly increase DA, the following factors that come on-page SEO are given below – 

·        Targeted keyword Put your keyword on the permalink (URL) and also the first paragraph on your post. Try to focus on the long tail keyword that will help to rank very easily.

·        Keyword density Do not use targeted keyword repeatedly and if possible, you should keep it keyword density from 2% to 3%.

·        Permalink You should use the targeted keyword on the URL of your post. If the title of your post is "What is SEO" So its structure should be something like as – https://example.com/what is SEO/

·        Meta description Don’t forget to fill your Meta description of your post and use your target keyword on it.

·        Heading tags Properly utilize the Heading tags (H1, H2, H3, H4, H5, H6) as per requirement in the post.

·        Optimize Image The image you are adding on the post must be optimized that will help to reduce loading time. 


3. Internal Linking

Internal linking is a factor that not only helps to increase your domain authority but also helps to reduce the bounce rate of your site. Whenever you write a blog post, add a link to your old posts that related to its content, this way your post will be more informative and increasing traffic.

4. Create High-Quality Backlinks

If your website DA is 30 and you are getting a backlink from a website whose DA is 20 then you will not get benefits much from it. So, try to create a backlink from sites whose domain authority is good and always more than your site. 

More important to create links with relevant content from your site and don’t create a backlink from such a website that is not related to your website. For example – Getting a backlink from Health and Fitness blog for the tech blog. 

Most of the bloggers purchase backlink from other sites such as – Fiverr and make low-quality backlinks, which causes the blog to turn upside down rather than any benefits. So, do not make any mistakes when buying a paid backlink.


5. Fix Broken Links

To maintain the ranking of your site in the search engines then it is mandatory to fix/remove bad and harmful links from your site. If you don’t do this, then slowly your website will be ranked down.

 The concept of broken links is similar to creating quality backlinks, you have to fix broken links from all posts on your website or blog. To finding the broken links, you can go for the broken link checker plugin or broken link finder tools.

6. Domain Age

The age of the domain helps to increase the search ranking and domain authority of the website. If your website is 2 to 3 years old and posts are regularly updated that means you are constantly publishing quality content on it, then your site will rank very well in the search results. But this doesn’t mean that the newest websites will not rank in search engines.

Now you have to keep publishing quality content as your domain age increases and gradually your DA Score will increase.

7. Regular Updates

Publishing quality content regularly on the blog is one of the best techniques to increase domain authority. If you are continuously writing blog posts on your site, then you don’t need to worry about the DA score.

There are multiple benefits for sharing regular posts, traffic will increase on your website, and as well as your writing skills will also improve. In these ways, you can boost your blog's domain authority and as well traffic on your site. Let’s know how to check the website or blog's domain authority.


How to Check your Blog's Domain Authority?

There are various tools available on the internet which allow us to easily check the domain authority of any website. With the help of a checker, you can find the authority of your domain. But I would like to suggest you go for the DA PA Checker Tool is the best option.

In this way, you can also check the domain authority of your competitor blog/website without paying any charges. The following steps of Moz Explorer Tool are listed below –

·        First of all, Go to the Moz Open Site Explorer tool.

·        Now, add the domain link in the search box of this tool.

·        At last, click on the search button and search and you will the DA score.

The Conclusion

As we have mentioned the techniques above, to increase the domain authority and we have also explained how you can check the DA of any blog/website. A good domain authority means a good ranking in the search engine results. You just need to write good posts on your blog regularly and keep patients.

We have shared all the information and you will be able to increase the DA of your website/blog easily. If you like this informative blog post, then please share it on social media and if you have any doubts then don’t hesitate to ask in the comment box.