What is Bounce Rate
Bounce Rate describes all the people who come to your website
throughout the day, there are some people who return from the first page but
there are some who visit from one article to another article on your
website. In such a scenario, the percentage of people who return to your
website from the very first page is known as Bounce Rate.
For Example
– Let’s assume that if 1000 people came on your website and 600
people return from the first page while the remaining 400 people who were
reading more than one page.
Approx 60% of people read only one page and 40% of people more than one page. It means the Bounce Rate of your website is 60% for that particular day because 60% of people leave from the very first page of your website.
Why does the Bounce Rate Increase?
It is mandatory to know why the
bounce rate increases. There are various reasons behind the increasing Bounce
Rate are listed below –
1. If your
website is not user-friendly and mobile-friendly.
2. No internal
linking in your blog or website.
3. Due to the load time of your website or blog is taken more time.
4. Implementation
of wrong Keywords on the blog/website.
5. Poor quality and short-length article.
Ideal Bounce Rate for Website
We have discussed the above
reasons behind the increasing bounce rate. So, let us now know how much the
ideal Bounce Rate should be for any website.
The ideal Bounce Rate of any website is less than 35 to 40%. If you able to keep your bounce rate less than 15% then it is the biggest success for your website.
Effect of Bounce Rate on site
In a simple word, A high bounce
rate defines that the user is not staying on your website for long. They
quickly exit from your website without checking or reading any other pages on
it.
In such a scenario, Google and
other search engines feel that your website is not good for the user, that’s
why most of the user are leaving your website after reading a single
page.
Due to the high bounce rate, the reputation of your in search engines will decrease and also have a bad effect on your site in ranking factors.
How to Reduce Bounce Rate
We don’t have any direct control
over the bounce rate because we can’t decide how many posts the user will on
our website. But indirectly, we can manage our bounce rate by following few
steps that are listed below –
1 – Improve Website Loading Time.
If the website loading is low or slow, then there is more probability of increasing the Bounce Rate. If the landing page took more time to open, most of the users will return. According to Google protocol, a quick open website will rank first on the search engines. That’s why it is compulsory to improve your loading time.
2 – Write Quality Content
If you write anything on your
Blog, then the user will leave your blog as well as the Bounce rate, will
increase. So, it is necessary to write helpful or quality content on your blog.
There are various benefits to write quality content – it may be the user will become a daily reader of your blog.
3 – User-friendly and Mobile friendly
If your blog/website is not
user-friendly, the bounce rate will increase. It is mandatory to design your
website user-friendly as well as mobile-friendly.
According to Google, 70% of traffic on your blog comes from mobile. It doesn’t matter how many colorful fonts you have used on your blog, it will help to reduce the bounce rate.
4 – Write SEO Friendly Content
It is an important part to rank
your blog on search engines as well as reduce bounce rate. Whenever you write
an article should insert Heading, Sub-heading inside the article.
Try to keep paragraph length should not be longer and also used for images for better user engagements.
5 – Use Internal Linking
Internal linking helps to reduce
the Bounce Rate. If the internal link is not placed on the landing page, most
of the chance the user can leave the page after reading this article.
If you placed properly internal
linking on the website, then most probably to the user will visit your
second page instead of leaving from the first page.
When the user visits your second page, then they will stay more time on your page. In this way, your Bounce Rate will be very low.
Summary
Bounce rate plays a very important
role in Google's ranking factors because it directly informs Google about the
quality of your content/article. So, you should try to maintain the bounce rate
of your website as low as possible.
I hope you have liked this blog post about the bounce rate and how to reduce it. If you have any questions related to the bounce rate, then do ask us in the comment section box.
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