Search Engine Optimization is very crucial for making your website improve its visibility and rank higher in the search engine result pages. However, most people fail to achieve this because they tend to believe the myths we are going to talk about in this article. So, if you want to prevent yourself from making the same mistake, keep up with the article till the end.
Common
Myths About SEO
We have to follow the rules of SEO in every content we
create. From providing seo guest posting service to curating content
for social media platforms or our own website, SEO is required everywhere. SEO
myths dramatically affect the ranking of the website. The myths include:
It Is A One-Time Thing
If you consider SEO as a one-time thing, then you are wrong.
Though it works for a while, soon everything, from the traffic to the ranking,
falls apart. It is because your position is overtaken by your competitors and
you tend to lose backlinks. That is why many businesses hire SEO professionals
as they are well aware that SEO is an ongoing process and it needs investment
to achieve long-term results.
Google Only Rank Fresh Content
We sometimes republish content quite a few times. We often
see several contents that are not fresh. However, you should know that
freshness is a query-dependent ranking factor. It means it matters more to some
queries while nothing to others. It entirely depends on whether the content
still has any impact on the audience. It is continuously evolving and to be
clear, freshness matters to Google while ranking the content in the result
pages.
Long-Tail
Keywords Are Effortless To Rank For
Several people consider long-tail keywords as long-form
phrases. However, it is not at all accurate. They are generally a query having
low individual search volume. If you search for long-tail keywords based on the
number of words they have, then you should stop it right away.
SEO Means Only Ranking
We all want our content to rank on the very first search
result page because we sometimes think that it will help us to acquire more
traffic. However, according to Ahrefs, the pages that rank higher tend to
acquire traffic only 49 percent of the time. It is because pages that obtain
traffic use multiple keywords in their content.
Keyword Research is Not At All Significant
Those who think that it is not significant to research appropriate keywords in their content, then you should know that there are hundreds and thousands of keywords ranking regularly. Also, the popularity of keywords is usually aligned with the topic’s potential of having overall search traffic. It enables you to search for the relevant topic and attract organic traffic simultaneously.
You might see SEO failures in your journey. But, these myths
will eventually help you learn from your mistakes and upgrade your skills. So,
do not worry if you are not obtaining the results, research more about SEO and
improve your content accordingly.
Also Checkout - Why and How To Optimize a Website For SEO Services
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